Here is the investment report card for 2025:

1. Steady Appreciation in Property Values

In 2025, Montenegro saw an average real estate value increase of 8% to 12% nationwide.

• Budva and Tivat: As these regions approached market saturation, price growth remained stable, while rental yields maintained a healthy 6-7% in Euro terms.

• The Rising Stars: Bar and Ulcinj became the top-performing regions of 2025, with appreciation rates exceeding 15%, driven largely by infrastructure projects like new highway and tunnel connections.

2. “Europe Now 2” and the Strengthening of the Local Market

The most significant economic news of 2025 was the implementation of the “Europe Now 2” program, which boosted minimum wages and pensions, significantly increasing local purchasing power.

• Impact on Investors: This shift led investors to look beyond tourist rentals and tap into the local market. Demand for 12-month residential leases spiked, and vacancy rates hit record lows.

3. Rising Construction Costs and the “Ready-to-Move” Advantage

Last year, the surge in raw material and labor costs pushed up the per-square-meter prices for new-build projects.

• Observation: To avoid construction risks, investors in 2025 gravitated toward completed or near-completion projects. At Maremont, we observed that “turnkey” apartments changed hands much faster than off-plan projects.

4. The Onset of “EU Pricing”

As Montenegro began successfully closing chapters in its EU accession process in 2025, institutional European funds accelerated their entry into the region.

• Result: Individual investors acted on the logic of “securing a position before the big institutional players arrive,” keeping the market highly liquid and competitive.

📉 2025 Return on Investment (ROI) Comparison

The Maremont Perspective:

2025 taught us one vital lesson: The era of “buying anywhere in Montenegro and expecting a profit” is over. Instead, success belonged to those who moved within the triangle of “the right location, superior construction quality, and sound legal due diligence.” Investors who took professional steps successfully protected their Euro-based assets while achieving real capital growth.

Istanbul, which was in the first place in sales to foreigners in the previous 68 months when the statistics started to be published, lost the peak to Antalya in July and August. In September, Istanbul was once again the province with the highest number of sales to foreigners, and in October, the summit was again in Antalya.

In October, the share of house sales to foreigners in total house sales was 5.2 percent. Antalya took the first place in house sales to foreigners with the sale of 2 thousand 123 houses. Antalya was followed by Istanbul with 1,658 sales and Mersin with 490 sales, respectively.

Foreigners bought 33.58 percent of the residences in Antalya, which ranks 3rd with a 6.2 percent share in sales and 6 thousand 323 residences across the country.

Other provinces with the highest sales to foreigners were listed as follows: Mersin – 17.22 percent, Yalova – 13.23 percent, Istanbul – 9.76 percent.